Keyword research is compulsory if you really want to rank your website on the search engines, the keywords on the internet nowadays are so competitive so you need to learn how to do keyword research for free.

If truly you want to get your website up on the search engines without spending a dime and also within a short period of time, and also without being an authority website, then keyword research should be your hobby!

Search engines make use of algorithms to rank websites, so they don’t rank websites anyhow before you can rank on the first page, the first position for a keyword (like a book), then Google and other search engines have to trust your website.

If you are a very good observant, you will notice search engines mostly rank websites that have been on the internet for so long, for example, Wikipedia.

Wikipedia is is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation. The website has been in existence for any time, and also it is a very popular website that people really trust, so because of these reasons, Google ranks Wikipedia whenever what the searcher wants is on Wikipedia.

Briefly, in this article, you will learn how to do keyword research for free which is the most important thing you need if you want to rank your new website/blog with zero authority(backlinks).

So let’s get started with the meaning of a keyword and also some things you need to know about it.

What is a keyword?

A keyword or keywords is a thing you know, it can be a letter, words, or even a phrase. Keywords are mainly divided into three, I will discuss that with you here, but before that let me show samples of keywords.

Examples of keywords are:

  1. Book.
  2. SEO.
  3. SEO Guide.
  4. Create a website.
  5. Blogging.
  6. How to write a book.
  7. Why do I need to write a book.
  8. What is biology.

From the examples I gave to you above, you should know what keywords really means right?

Now, let’s move to the types of keywords.

Types/Categories of keywords

Keywords are classified into three as have said earlier, so what I am about to do is to tell you the types, explain it and also give examples.

  1. Main Keywords: This is also known as Head keywords. It is the topic, especially in 1 -2 words. For example, Book.
  2. Body Keywords: It is a phrase, especially in 3-5words. For example, write a book.
  3. Long Tail Keywords: This is a usually in a sentence format, for example, how to write a book for free. As a new blog with zero backlinks, go for long tail keywords.

Do you know the categories or types of keywords now?

Make sure you do because you will need it in this content again for a special purpose.

Remember you want to know how to do keyword research, but it seems something is missing here, what’s that?

It’s the meaning of keyword research, let’s quickly discuss that.

What is keyword research?

If you truly understand what a keyword is, then you shouldn’t have a problem with the meaning of keyword research.

Keyword research in short means doing research on keywords to check its analysis. So it’s from the analysis you will know if the keyword is less competitive or high competitive.

But why keyword research?

I spent so many times doing keyword research, why do I need to do it?

Major reasons why you need to do keyword research are:

  1. To check keywords analysis like search volumes, competitions and etc.
  2. It’s one of the major things you need to do so that you can rank your new website with zero backlinks.
  3. It is needed for content writing.

Now, I believe you have little knowledge about Keyword research now?

So let’s proceed to the reason why you’re here, the reason is to learn how to do keyword research for free.

How to do keyword research for free

Some bloggers(not all) out there have used this topic (keyword research) to make money on their blogs, they refer people to companies that have tools for keyword research.

What I observed is that, they don’t care if you know how to do it or not, all they want is to make money from the affiliate program of the company and not helping the people.

Part of the aims and objectives of this blog is to teach and make sure you understand everything related to Digital Marketing, hence in this content I will teach you the best method to do keyword research which I am actually using also(i added in the post title that I will tell you What Others Don’t Tell You about keyword research).

So now let’s get started.

There are many ways to do keyword research, you can also think of ways to do keyword research on your own(when you have known the meaning, then you can look for ways to do it), but mind you, I will teach you the methods that are very unique.

The best way to do keyword research is using Keyword Research Tools.

What is a keyword research tool?

A keyword research tool or tools are the software (either online or offline) that can be used for Keyword research.

There are many keyword research tools out there, some are good while some aren’t, but what I want you to believe and always remember is that sometimes a keyword analysis (the information about a keyword) may not be accurate.

Don’t get confused, it is a normal thing that happens, they are just a tool.

Keyword research tools are classified into two:

  1. Free Keyword research tools.
  2. Paid Keyword research tools.

So let’s go dive into both free and paid keyword research tools.

I will tell you how to do keyword research for free under free keyword research tools.

1. Free keyword research tools

You know the meaning of free already!

Free keyword research tools are the software you can use for keyword research without paying any dime. It’s so rare to see someone or a company to do this for free(they pay for the web hosting, hire developers and other things).

So now, I will give a list of the best, trusted and accurate free keyword research tools and how to use them.

Remember I said to use do keyword research you need keyword research tools, so I will discuss the tools and how to use them now.

Best free keyword research tools are:

  1. Google Keyword Planner.
  2. Ubersuggest.

So now, I will discuss with you how to use each and every free keyword research tools.

How to use Google Keyword Planner for keyword research for free

Google keyword planner is a free keyword research tool by Google, it is inbuilt with Google Adwords.

Follow all these steps to use Google keyword planner for keyword research:

Step 1: Choose a topic (create a website).

Step 2: Create an Adword Account so that you can get access to the Google Keyword Planner. It’s free we only need google keyword planner. Let me teach you how to create an AdWords account free.

How can I create an AdWords account for free?

Adword is the program designed by Google for search engines marketing, Adword has a feature called Google Keyword Planner which you can use to do keyword research.

So follow all these steps to create one.

Step 1: Go to, you will need to sign in your Gmail account, but if done already, you will have something like this:

Google Adwords Homepage
Click on “Skip the guided setup”

Step 2: After clicking on Skip the guided setup, you will be redirected to the next page, it is simple, they only want to know more about you, so fill the forms.

Google Adwords Form
Click on “Save and Continue”

Step 3: After clicking on “Save and continue”, now you’re welcomed to Google Adwords Dashboard, so you have a Google Adwords Account now.

Google Adwords Dashboard
Google Adwords Dashboard

Now, you have an AdWords account, let’s continue with how to do keyword research.

Step 3: After the AdWords account, you need to login to your Google Adwords Dashboard, At the menu, you will see tools icon, so click on it, then you will see Google Keyword Planner, Click on it.

Google Keyword Planner
Click on “Keyword Planner”

Step 4: After Clicking on Keyword Planner, you will be redirected to a page, so the next is to type in your topic remember mine is create a website, so after then you click to get started.

Find keywords using google keyword planner
Click on “get started”

Step 5: After clicking on ‘get started”, you will see many things there but let me help you with some major things there.

  • Vol: the volume of the keyword.
  • CPC: Cost per click.
  • Comp: Competition in numbers, for example, 0.01.
  • Avg. Monthly Searches: This is the average monthly search of the keyword.
  • Competition: The competition of the keyword in texts, for example, High. Which means the keyword is having high competition.
  • Ad impression share and top of page bid are for Adwords.

I hope that’s helpful?

How to use Ubersuggest for keyword research for free

Ubersuggest is a free keyword research tool owned by a popular professional blogger called Neil Patel. The tool is trusted and the analyses are correct because the owner(Neil Patel) is trusted in the online marketing world and also i have tested it.

I mean he can’t give people fake things or incorrect analysis.

Follow all these steps to use Ubersuggest for free keyword research:

Step 1: Go to Ubersuggest, enter your desired keyword and click on lookup.

Ubersuggest Free keyword research tool homepage

Step 2: So after you will see the main keyword analysis and also many keywords related to what you’ve searched, the tool is explanatory on its own. It has Volume(the search volume), CPC (Cost per click) and Competition(keyword difficulties).

Ubersuggest Keyword analysis
Keyword Analysis

Now,  you’ve known how to do keyword research for free using free keyword research tools right?

That’s good.

So let me tell you about the paid keyword research tools in case someone asks you that.

2. Paid keyword research tools

Paid, you also know the meaning of that!

Paid keyword research tools are premium software that can be used for keyword research. The paid keyword research tools have features compared to the free keyword research tools.

But all the same, they are performing the same functions.

Here is the big list of the paid keyword research tools:

  1. Ahref Keyword Explorer.
  2. Moz keyword Explorer.
  3. Semrush.
  4. Kwfinder.
  5. Longtailpro.

If you want to know more about them, just click on the link to the website.

Additional tips: How to rank your keywords faster

Yes, you’ve researched a keyword, right?

You noticed the competition is low and it is long tail keywords (they rank faster because it has low volumes, popular website don’t go for this kind of keywords).

I assumed you’ve done the basic things like creating a website and submitting your blog to search engines.

Here are some tips to rank your keywords faster:

  1. Write quality contents around the keyword(I love my content being the best for the keyword I choose, so I will write content that defeats those ones existing).
  2. Make sure the keyword appears in the first paragraph, in image alt attributes, headings and also meta description.
  3. Do On Page SEO.
  4. Share the content to reach more people(Google and other search engines believe that a content that gets much traffic is helpful, so they will rank the content).
  5. Tell other bloggers about your content (You can have a blogger who has a content related to yours, so tell him to link to your content).


You’ve really spent much time here, and I hope this content is really helpful?

Once again, keyword research is very important in SEO especially if you want to rank your website faster.

You will get started with Long tail keywords, then after sometime Body Keywords, so after some time also you will have relationships with search engines, so they will trust your website, so then you can rank for Main keywords.

Let me know if this content is helpful by sharing (I made it easy by adding social media sharing buttons immediately after this content) if I don’t see shares that mean it’s not helpful.

If you liked this article or found it useful, then please Join Professional Digital Marketers for more effective digital marketing contents and strategies. You can also catch us on Facebook, Twitter and Google+.

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